The STOP Consortium, in collaboration with EIT Health and EIT Food, has launched a second call for an industry-led project aimed at developing innovations with the potential to curb childhood obesity in Europe, either by making critical improvements in the food environments faced by children and their families, or by increasing children’s fitness and physical activity.
The STOP Consortium will make available €150,000 to fund one project aimed at developing innovations at technology readiness level 4 or 5. In addition to the funding, successful applicant will benefit from in-kind support and opportunities provided by members of the STOP Consortium and wider partnership, to help it succeed in its project, including the following:
- Access to scientific support in a wide range of disciplines potentially available from STOP research partners, including, but not limited to, nutrition and food sciences, biomarkers, behavioural sciences, physical and health education, marketing, statistics and econometrics.
- Access to the EIT Health and EIT Food accelerator ecosystems, providing the support, skills and services that companies need to get their ideas off the ground and into the market. This includes access to living labs/ test beds, market coaches, and investment advice, where appropriate.
The project will have a duration of up to 18 months, typically with one year devoted to the development of the innovative solution and the remainder of the time to a lab-based or real-setting pilot evaluation of its effectiveness based on measurable and relevant indicators. Solution must have the potential to be scaled up and adopted widely. The STOP consortium will evaluate independently the solution proposed after the project is completed.
The following are examples of areas in which such innovations could be developed:
Area 1: New “food concepts”
Innovations that have the potential to increase availability, access to, and convenience of fresh and natural foods, with limited processing, balanced nutritional contents, and a short supply chain, not only aimed at children but also at pregnant women and women of childbearing age. Innovations may also exploit new knowledge of the role of gut hormones and microbiome in childhood obesity in the design of foods aimed at children.
Area 2: Innovations in the food retail environment
Innovations in the in-store food choice environment including, but not limited to, innovative ways of providing nutrition content information to consumers or product layouts that may incentivise healthier food choices. Innovations may also consist of new forms of non-price promotion specifically aimed at children, parents, pregnant women and women of childbearing age.
Area 3: Digital solutions for healthier food and physical activity choices
Digital solutions that may help children, parents, pregnant women and women of childbearing age navigate their food environments and make healthier food choices, improve their fitness and increase their physical activity. Digital solutions may deliver those benefits by improving users’ food and health literacy; by delivering relevant, timely and actionable information; by providing commitment devices and other behavioural incentives.
Given the projects funded under the previous call for applications, priority will be given to those proposals developing innovations in Areas 1 & 2.
The call is open to start-ups, SMEs and larger organisations, new or established, for-profit or not-for-profit, based in the EU or in associated countries. Projects will be selected through a transparent and competitive process. All eligible proposals will be assessed by a STOP evaluation panel against the following criteria:
- Relevance: the proposed activities are relevant to the aims of the STOP project and the strategies of the European Commission;
- Innovation: extent to which the proposed activities effectively translate innovative concepts devised in the STOP project into innovation solutions to tackle childhood obesity;
- Overall application quality: clarity of objectives and quality of the work plan including plausibility and effectiveness of the methodology;
- Value for money: a clear and full description of the means requested to achieve the goals of the actions, with a detailed financial plan, resource (PMs plan) for specific tasks and a realistic timetable;
- Management quality: appropriateness of the management structure and procedures.
Timeline for proposals
- Submission deadline: 29 May 2020
- Successful applicant informed on 12 June 2020
- Project implementation starts 29 June 2020