The Drink Up Campaign

Launched by Michelle Obama in collaboration with the Obama White House and the Partnership for a Healthier America, the Drink Up campaign was a social marketing campaign undertaken to encourage healthier behaviours and decrease the […]

The Danish Whole Grain Campaign

The Danish Whole Grain case study highlights positive social marketing techniques to promote healthy diets and help address childhood obesity. To encourage the Danish population to consume more whole grains, a logo was launched in […]