The Drink Up Campaign

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Launched by Michelle Obama in collaboration with the Obama White House and the Partnership for a Healthier America, the Drink Up campaign was a social marketing campaign undertaken to encourage healthier behaviours and decrease the […]

The Danish Whole Grain Campaign

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The Danish Whole Grain case study highlights positive social marketing techniques to promote healthy diets and help address childhood obesity. To encourage the Danish population to consume more whole grains, a logo was launched in […]